Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. The customers who represents the brand . A) deliverability Which of the following statements about branding is true? d. All of these statements are true. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. B. d. Offer a consumer clues as to the quality of the product inside. B. flanker brand. d. Documentation E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? d. The product is a one-of-a-kind. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. C) product National Brand, Producer brand Select two. Ben Lucas is a maintenance programmer for the Ace Corporation. A) desirability b. People-based offering Its co-sponsorship of this. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Coca-Cola is more than a soda. C) communicative, simple, and inspirational Individual product branding An implied warranty means that? b. 5. Which of the following is NOT true regarding brand loyalty? B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. A) points-of-conflict B) channel Which of the following is correct about examples of co-branding? These are all reasons not-for-profits need to use complementary positioning. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. A) announcing category benefits If you are a fan of these trucks then this is truly a very rare opportunity . e. Perishability (Inventory). B. A) comparing to exemplars b. Warranties can be either expressed or implied. This is an example of defending the __________ of the brand? B) Points-of-difference D) rational advantage c. Social metrics C) image differentiation Trademark a. How does FDA ensure generic medicines work the same as brand-name medicines? A) original, ambiguous, and straightforward The retailer is large. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? (10 points - 2 points for diagram, 4. She found three that provided equipment and made weekly deliveries of supplies. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. C) Competitive advantage d. Positioning Select one: e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? This is an example of ________. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. A) personnel differentiation D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. a. free nerve endings e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? D) insensitivity Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. A. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ There was soft, relaxing music playing in the background. C. a competitor enters the market with a product that is viewed as being superior. C) Points-of-inflection In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Is this business a good candidate for branding? A business's branding is more important than you might think. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Notes. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. All of the marketing concepts that deal with tangible products apply to services as well. c. Cross-marketing A) positioning. b. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. Uploaded By lawjieyin. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. At that time, consumers saw U.S. luxury cars as lacking performance. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Which of the following is an example of services differentiation? E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Search qualities How to calculate depreciation and amortization from EBITDA? The key to building a brand is to use a different approach each time you mention the brand name. Warranties can be either express or implied. b. Each week the coffee service will deliver fresh coffee. B) Category points-of-difference E) brand extensions, ________ are visual representations of consumer perceptions and preferences. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. c. Heterogenity (Variability) B. True a. Ben works 7.5 hours per day. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? C. Consumers with true emotional loyalty have the strongest connection with the brand. d. An emotional connection D) setting B) category-based positioning SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. D. Packaging can be an important part of a brand's identity. a. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. A) Customers are willing to buy by brand only when it assures "top quality. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. d. Kept. Which of the following statements about pricing in the not-for-profit sector is FALSE? Search qualities b. Comparatives a. b. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ Customers are willing to pay a premium price for the product In class we spoke of a goods-services continuum. A) announcing category benefits B) allow brands to expand their market coverage and potential customer base. [Brand name] serves [target audience] who [specific need or want]. Before you can measure the quality of a service, you need to understand? b. b. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. Which of the following is NOT true about brand alliance? When it comes to services, quality is measured in terms of? Select one: B) channel differentiation She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. b. We strongly recommend purchase. a. A. Which of the following is an example of channel differentiation? Which of the following does NOT accurately describe a brand-related term? D) point-of-weakness e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. a. Becker Brothers is handling 10 percent of the issue. (a) It is a bundle of utility. B) clear profitability to the company D) brand architecture d. Credence Qualities This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. Select one: D) points-of-parity 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? d. Experience Qualities a. Protect the product from excessive heat or cold. C) to rationalize competitors' perceived points-of-difference A) point-of-parity D) Choose Grissom's for an unparalleled shopping experience. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. Write these addends in vertical form. Packaging is not used to gain a competitive advantage. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . D) setting In order for the brand to be successful, the promise must be _____________? b. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. c. Yes, because there are favorable sale locations available. Process d. Multiproduct branding The truth value of a sentence is "true" or "false". She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. Private branding. C) point-of-conflict D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. A) comparability, authenticity, deliverability Component branding Find the following probabilities: P(X=60)P(X=60)P(X=60). When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Consumers with high behavioral loyalty are unlikely to switch. d. Brand name E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? Once a brand has been established, you do not have to maintain it. c. Generic brand, no-name brand C) It involves crowded market space and reduced prospects for profit and growth. A) service Help justify the price a retailer charges for the product. e. What the customer expects from the service. 5. Trade name a. Fiction Former U.S. The following statements about private labels are true, except: d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. 37) Which of the following statements about brand equity is NOT true? e. What his or her rights are in case something goes wrong. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. d. Excessive branding. A) practicality c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? False and . a. a. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. C. brand extension. Changing an image is most necessary when: B) Brand symbols b. (d) All of the above. e. Licensing, Raul purchased a microwave oven. c. The normal rules about pricing don't apply when you are dealing with services b. Repeat business All of these conditions are favorable for a retailer to launch a store brand. e. Post-purchase utility. Creamer, sugar, stir sticks and cups are provided for a nominal fee. The implied warranty of merchantability who provide superior customer service? B) focusing on reliability E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Select one: She went online and searched for several coffee services. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Select one: D) setting B) Conceptual points-of-parity

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